Want to gripe about a company? Or maybe give your favorite bank or retailer a two thumbs up? There’s an app for that.

Gripe, which was started last year, removes the friction. With a little typing, its users can send off a gripe, which goes to Facebook, Twitter and the named company’s customer service department. The company is invited to remedy the problem and remove the stain of the publicized gripe, earning a “cheer.” Users can also send out a “cheer” in the first place, to applaud customer service well done.

Makes you wonder if the CFPB will follow this model with their consumer complaint tech platform? Will it be accessible to the public? Or will the complaints go to the organization only? Or will it be a combination of the two? We’ll keep watching.