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Innovating in Ohio

January 11, 2009 | Ohio, Sandusky Register, alternatives, industry, media coverage | Comments (0)

Good story on how payday lenders are trying to survive:

Marcella Olsen, manager of the Cashland on Perkins Avenue, said gold sales have been popular since the store started them just before the election.

“People come in daily,” she said Friday evening. “We had five people come today.”

The response was so great that the company created a separate Web site, www.cashamericagold.com, to process orders by mail. Though Cash America maintains its own jewelry center, it ships gold to a separate refinery and receives a percentage of the proceeds.

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