Quoting an article that ran in The Daily Texan today that used targeting in its lede in for the report: “… astutely recognized lenders’ predatory nature on working-class and financially inexperienced Austinites.”

Just a point of clarification, as this statement is misleading. CFSA members do not target certain demographics. Our members are located in population centers, and in convenient locations where customers live, work, and shop. As brick and mortar lenders, CFSA members are part of the neighborhoods they serve and are sensitive to the needs and concerns of our customers.

Let’s not forget that our service provides access to credit to more than 19 million banked customers across the United States who choose our product to meet their small-dollar, short term needs. Research shows that payday advance customers generally come from moderate income, working families, with most customers earning between $25,000 and $50,000 annually. Payday advance customers are educated; 90 percent have a high school diploma or better, with 54 percent having some college education or a degree. For more information on demographics, click here.

Just tryin’ to keep it real.