With last weeks news that the movement in the Senate to delay a new cap on debit card swipe fees had been shot down, many banks immediately turned their attention to how to make up for all of the lost revenue that the lower fees will cause. So far, they seem to be finding answers. Banks have already begun considering increased ATM fees, downgrading rewards benefits, and charging customers for opening up checking accounts. We know that the banks will be losing an estimated $14 million as a result of the new debit card rules, but we don’t know how they’ll make it up.
“Banks have two ways they can cope; they can cut costs or they can raise revenue,” says Bart Narter, a banking analyst with the consulting firm Celent. “They’re going to have to charge you for things that they used to give away, like online bill pay.”
$14B