Another pickup from Ben Hallman’s story last week re: credit unions offering short-term credit loans. And we want to know why they’re taking the heat? Our space is a legitimate and much-needed credit product offered by more than just traditional payday lenders. Just goes to show that the demand is there.

We couldn’t have said it any better:

Mountain America declined to comment, referring questions to Scott Simpson, the head of the Utah Credit Union Association, a trade group. Simpson said that he didn’t know how much Mountain America or other credit unions make from their payday lending partnerships. He said he was surprised that there was opposition to the loans.

“They are creating an alternative in the marketplace,” he said of credit unions like Mountain America, which was founded in 1934 for Salt Lake City telephone workers. “The demand doesn’t stop if these loans go away.”