From the article:

The Center for Responsible Lending is an interesting place to hover for a minute. The organization markets itself as a resource for “predatory lending opponents”, and it is taking on such practices as sub-prime lending, pay-day lending, overdraft loans and refund anticipation loans, among other things.

 In the Times Magazine piece about the Sandler’s philanthropic activity, they said:
“It starts with outrage,” said Herb. “You go a little crazy when power takes advantage of those without power. It could be political corruption — ”
“Or subprime lending,” Marion interrupted.
“The story of subprime is worse than anyone has written so far,” Herb said, shaking his head in dismay.
“It is,” Marion said, nodding in agreement.

So where’s the outrage, Mr. and Mrs. Sandler, at the way in which your own Pick-a-Pay invention has allowed thousands of people to acquire more debt than they could reasonably pay off? It doesn’t matter that they started out with good credit. Allowing a person with a solid credit rating and a $130,000 annual household income buy a home he cannot afford is just as irresponsible and exploitative as allowing someone with bad credit and $30,000 a year in income buy a home he can’t afford.