The Phoenix Business Journal reports that “200isNoReform.com” is now “Arizonians for Responsible Lending,” yet another branch of the Center for Responsible Lending and is working to strip Arizonians of their financial choices by capping payday lending at a 36% annual interest rate. The Payday Pundit has said it once and will probably have to say it a million times…payday loans are not annual loans, they are not mortgages, they are short term, low dollar loans. Applying an annual interest rate to them is akin to trying to rent a car for a weekend and the agent telling you how much it would be to buy the car. It makes absolutely no sense.
The rent-or-own metaphor doesn’t work. Whether I borrow $100 for 2 weeks or 52, I am renting the money. If you charge me $15 a year for the service, the APR is 15%. If you charge me $15 for 2 weeks, the APR is 391%. In order for me to know how expensive each loan is, I need a common measure of the interest charge. That’s what the APR is.
TILA requires you to disclose the APR so that consumers can make comparative judgments. Markets won’t function well if there is information failure. This is elementary economics.
In the olden days they used to state the interest charge as a monthly rate. We could do the same thing today, but payday loans wouldn’t smell any sweeter. If 36% a year is 3% a month, then $15 every two weeks is 33% a month. That’s still a loan shark rate.
$15 per every hundred is 15% period.