Interesting post from Steele Street Blog, The Assault on Market Transparency:

“When a free market works it is a beautiful think. Adam Smith’s invisible hand graces many a bargain from flat screen TV’s to fast food. Supply and demand work as opposing forces in a tug of war as the market sets the price of goods and services. This process works when purchasers are able compare the quality of goods and services along with their price, among multiple sellers.”

We could not agree more.  The best way to protect consumers is to give them the
information they need to make an informed choice. Consumers demand and deserve full disclosure of relevant information before they make a purchase.

To that end, CFSA member companies are required to display their fees in large type on posters in all of their stores.  Before entering into the transaction, customers can compare the fee with their alternatives and decide if the product is right for them.