Really bad sign of the times
July 28, 2009 | personal finance | Comments (0)Quality beer purchases are down. People are drinking the cheap stuff, though. From a Wall Street Journal blog:
Heineken sales sank 18% from the previous year in grocery, convenience and drug stores during the two-week period ended July 5, followed by Budweiser at 14%. Corona Extra sales dropped 11%, while Miller Lite declined 9% and Bud Light fell 7%. Coors Light sales held up better, falling less than 1% from a year ago.
Meanwhile, sales of “subpremium” beers including Busch, Natural Light and Keystone posted “substantial gains”, according to Ad Age, which didn’t provide the specifics.
I’ll do my part, if you’ll do yours. I’m ordering two Heinies tonight at dinner.
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