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Payday lender wants to know, “Who is there for you?”

July 29, 2008 | customers, industry | Comments (0)

CFSA member company, Advance America, has launched a new new advertising effort and online contest encouraging people to illustrate how people have helped them in times of need. Marketing Daily reports on the new contest in which consumers are encouraged to nominate, via an Advance America-sponsored microsite www.whoisthereforyou.com, people who have helped them during tough times. The grand prize for the contest, which ends on Oct. 21, is $25,000 each for the nominee and nominator.

Trudy Boyles of Advance America says, “We’re looking for everyday heroes who have helped others through life,” she says.

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