From the story:

The Pacifica City Council will hear the public’s opinion on a temporary moratorium on new payday lenders in Pacifica tonight. 

The possibility of a ban is partially the result of a study by the Insight Center for Community Economic Development in which it was found that Pacifica has the highest per capita rate of payday lenders in San Mateo County, and one of the highest in the San Francisco Bay Area.

If you work in the industry and are in the area, now is the time to step up and make your voice heard.