Nothing new here.  From the story:

Many people with different backgrounds called for payday loan reform at the hearing — among them professors and religious leaders. Problems with high interest rates and multiple loan renewals were among the points raised. Another issue that was repeatedly brought up was whether people who use payday loans are making an informed decision.

Are the professors and religious leaders implying that the posters on the walls aren’t big enough.   There’s little evidence that costumer don’t understand the costs of a payday loan.